Unveiling the Fly Boot: A Masterpiece of Design and Innovation

Mateus Morgan's Award-Winning Design Fuses Art and Technology

The Fly Boot, a 3D modeled footwear, is a unique blend of simplicity and sophistication. Morgan's design was driven by the desire to create an attractive product through a simple image and everyday elements. The floating spheres made from these elements frame the product, creating a sense of lightness and softness. This visual concentration on the product is further enhanced by the square background, making the boot the point of interest.

What sets the Fly Boot apart is its realization technology. The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. The software 3ds Max and Zbrush were used for modeling, while Vray was used for rendering. The textures were created using leather texture and Photoshop brushes, ensuring a high-quality finish.

The design process was not without its challenges. The biggest hurdle was to evoke the desired sensation through a few elements and textures while keeping the focus on the product. The meticulous modeling of the boot, replicating every detail of the product, was another complex aspect of the project.

Morgan's design philosophy is rooted in simplicity and sensory appeal. The choice of colors and shapes in the Fly Boot design strengthens the sense of concept, bringing an air of lightness and softness. The design was executed based on previous experiences in footwear design and online feedback about the quality of the 3D model and the sensations it evoked.

The Fly Boot design is a testament to the power of innovation and the limitless possibilities of 3D modeling. It is not just a product, but a sensory experience that challenges conventional design norms and pushes the boundaries of creativity. The Platinum A' Design Award is a recognition of this exceptional design that combines art, science, and technology to create a product that is not only visually appealing but also contributes to societal wellbeing.